RecommendBox

I am quite excited this week to get involved with a new social networking start-up called Recommendations Ltd that are trying to attack a problem which I think is as yet unaddressed.

The business plan is simple: To facilitate the sharing of great recommendations between friends. Of course the key will be in the execution and it's a lofty goal with email, word of mouth and phones as key competitors in the space.

I think this is why a lot of people I have talked about the business to have been initally critical of the service, which is still in its infancy. But this is is a business that will either go big or go home so it's bound to be a bit misunderstood early on. What I think is very positive is the feedback they have given so far though and how quickly Robert and Scott the founders are acting on it. People like responsive start-ups and I think the road map they have will help them build a business that gets traction and grows fast as well as becoming profitable very quickly.

Funnily enough compared to investing in commodities on leverage an internet start-up seems a bit sedate. But I guess since we are going into a credit crunch you need to get a bit conservative with investment stratergies so I thought I would stick to what I know best.